Fall Out Boy's Viral Campaign Gets Out Of Control

What's the difference between Fall Out Boy and melancholy Florida rockers Copeland? Turns out it's just the letter "U."

Beware the viral movie campaign

I can’t stop looking at the “Iron Man” movie trailers.

7 Reasons Why You Don't Need a Branding Agency.

Apparently, it's true. You need a branding agency like you need another hole in your head: a third ear so you can hear what your customers are saying. Nice article on social marketing.

How ABC / LOST Has Gone Too Far

ABC has gone a step too far with its viral marketing, and I have found that I am disturbed at the implications. What's at stake here is the very integrity of the peer-based Internet.

We Are Apple's Viral Marketing

Remember when commericals and web page ads used to be the hip new thing? Or when viral marketing games such as the "i love bees" sites were cool? Well we had to grow up someday and find something different, well that time is now.

How Does Viral Marketing Work?

Viral marketing is an online marketing technique that uses consumers’ social networks to increase brand interaction, sales, and brand awareness. Viral marketing strategies rely on individuals, who typically . . .

Olin Business School Expert Says Super Bowl Ads Score Online Long before Game's Kickoff

According to a St. Louis Washington University Olin Business School marketing professor, advertisers receive more return on investment through online marketing and viral ads than Super Bowl commercials.St. Louis, MO (PRWEB) February 05, 2012 Advertisers get more bang for their buck via online viral marketing than buying a $3 million 30-second TV ad during the Super Bowl according to a marketing ...

Using the viral power of social media for marketing

Jakarta (The Jakarta Post/ANN) - For many marketers, the last two years have been a crusading period as many have harnessed the viral power of social media to generate hype for their products and services.

Will Ferrell Did a Super Bowl Commercial That Only Aired in Nebraska

And he didn't even get his message across. 

New course teaches kids Internet marketing skills

A brand new course that will teach kids about Internet marketing is in the infancy stages now, but it's already catching the attention of marketing firms.

YouTube Viral Videos: Unforced Genius

Marketing agencies would kill to be able to predict what will make a video “go viral”. The mystery ingredient that catches the attention of the Internet can be imitated, but seldom reproduced. Many times it is the very fact that …

Five steps to a Super Bowl touchdown

This year's American football championship shows advertisers are using social media and internet marketing to get the most out of their Super Bowl buck. 6 Feb 2012 2:11 PM

The Spice Operas are Coming

Something rather momentous happened in advertising last week. Proctor and Gamble, the company that put the soap in soap operas and helped invent modern television advertising, has publicly shifted its marketing doctrine from television-centric to Web-centric.??The timing of the announcement, a week before Superbowl Sunday, was deliciously ironic. The rather diplomatic sound-byte from CEO Bob ...

Marketing to Millennials: Social Media, Engagement, Interaction, and Immediacy

Digital natives have a heightened expectation of immediacy in their desire to gain information and be able to react to it now. A key element in gaining and keeping the attention of this generation is to regularly modify and update your product and message. Don't be stagnant. Keep the message simple and to the point. Accustomed to the rapid evolution of the tools that they use, digital natives ...

The Secret to Going Viral: It's All About Culture

While marketers may want to boil down people's sharing behavior to one, easy equation, that's just not how the social networks function. For many, going viral is the high point of their online life cycle. ...