Upscale Latino Consumers in the US - MarketWatch (press release)

Upscale Latino Consumers in the US MarketWatch (press release) With buying power that is expected to reach $680 billion in 2016, Upscale Latinos have an outsize impact on marketing and sales success in the Latino market. Internet marketers and retailers, among others, should place a high priority on reaching out ... and more »

Latin Interactive World: Interview with Ulises Vázquez – CEO, Matomy Mexico - Portada Magazine

Latin Interactive World: Interview with Ulises Vázquez – CEO, Matomy Mexico Portada Magazine We talked with Vázquez about various issues of importance to the online advertising market in Latin America and the US Hispanic segment; the merger between Ergos Media and Matomy; the company's expansion plans for this year; its expectations regarding ...

Can social media reveal your race? US program targets Hispanics - ZDNet (blog)

ZDNet (blog)

Can social media reveal your race? US program targets Hispanics ZDNet (blog) “ This question arose from her recent attendance at the White House Hispanic Community Action Summit in San Jose, CA where plans were discussed on how to use social media and online marketing to target the Hispanic population. and more »

National Latino Broadcasting Secures Exclusive Interview with Mitt Romney - MarketWatch (press release)

National Latino Broadcasting Secures Exclusive Interview with Mitt Romney MarketWatch (press release) NLB's multi-platform distribution channels allow the company to deliver entertaining and informative programming while creating innovative marketing solutions for marketers seeking to engage Latino consumers. The company's flagship media properties ... and more »

Living La Vida Loca! Top Tips For Online Success In The Spanish Speaking World - Multilingual Search

Multilingual Search

Living La Vida Loca! Top Tips For Online Success In The Spanish Speaking World Multilingual Search With 153 million users, Spanish is the 3rd most used language online, trailing only English and Chinese. However, the variations of this language, along with the cultural diversity of those using it are vast, making the job of the search marketer all ...

Austin-based Mango Financial adds new investor, signs deal with actor George Lopez - Austin American-Statesman

Austin American-Statesman

Austin-based Mango Financial adds new investor, signs deal with actor George Lopez Austin American-Statesman By Lori Hawkins Austin-based Mango Financial has added a new investor and signed a five-year marketing agreement with comedian and actor George Lopez. In an online social media campaign called Save with Mango, Lopez will promote the consumer financial ... and more »

The Marketing Corner: Do Women Put The 'P' in Purchase? - The Epoch Times

The Marketing Corner: Do Women Put The 'P' in Purchase? The Epoch Times While television is still the primarily place where Caucasian, African-American, and Hispanic women get their information, Asian women tend to prefer the internet as their primary sources. Small business owners should keep women and their consumption ... and more »

National Latino Broadcasting Announces First-of-its-Kind Political Programming ... - MarketWatch (press release)

National Latino Broadcasting Announces First-of-its-Kind Political Programming ... MarketWatch (press release) 18, 2012 /PRNewswire via COMTEX/ -- National Latino Broadcasting LLC (NLB) announced today the roll-out of cutting-edge programming examining current political issues on Cristina Radio and En Vivo, its channels on SiriusXM targeting US Hispanics. and more »

Cable Clairvoyant - Multichannel News

Cable Clairvoyant Multichannel News Today, the future is a combination of cable and the Hispanic market — right where Ball lives as senior vice president of affi liate marketing at Univision Communications. Th e 2010 US Census proved what the cable industry already knew: that the US ...

T-Mobile's Samsung Exhibit Brings Smartphone Tech to Value Consumers - HispanicBusiness.com

HispanicBusiness.com

T-Mobile's Samsung Exhibit Brings Smartphone Tech to Value Consumers HispanicBusiness.com ... impressive T-Mobile 4G Internet speeds. HispanicBusiness.com caught up with Mark Stockdale, T-Mobile USA's director of Hispanic Marketing, top ask a few questions about the phone, both in terms of the device and in terms of T-Mobile's strategy.

Terrostar Awarded Hispanic Small Business of the Year

The Greater Quad Cities Hispanic Chamber of Commerce chooses Terrostar as the recipient of their Hispanic Small Business of the Year for 2011.Bettendorf, Iowa (PRWEB) February 04, 2012 On Friday January 27th, 2012, the Greater Quad Cities Hispanic Chamber of Commerce (GQCHCC) held its Annual Banquet Meeting to recognize area companies – both Hispanic-owned and not – that have exhibited ...

Nestle Pitches Pure Life to Latinos

NEW YORK To pack some star power into its first Hispanic-targeted marketing push, Nestle Waters North America this week signed a two-year agreement with Univision talk show host Cristina Saralegui, who will serve as the spokeswoman for Pure Life bottled water.

Upscale Latino Consumers in the U.S.

NEW YORK, Feb. 6, 2012  /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue: Upscale Latino Consumers in the U.S. http://www.reportlinker.com/p0769025/Upscale-Latino-Consumers-in-the-US.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Home_Building_and_ImprovementHighlighting ...

Can social media reveal your race? US program targets Hispanics

On the Internet, no one knows you're a dog but they might know your race. The search is on for racial signals - thanks to the US government.

Experian Simmons Announces New Cross-Platform Media Planning Service

NEW YORK , Jan. 18, 2012 /PRNewswire/ --  Experian ® Simmons(SM) , part of Experian Marketing Services , announced today the development of Simmons Connect(SM) , a new cross-platform media planning service ...